Having conducted hundreds of usability tests over the years for a wide range of clients and websites, we have noted consistency in online user
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Having conducted hundreds of usability tests over the years for a wide range of clients and websites, we have noted consistency in online user behaviour and have learnt how to make designs more effective and usable whilst helping organisations achieve their business goals.
Using examples and video footage from test sessions with real users, I would like to present some common usability issues, supporting theories and interaction design recommendations in regards to things such as:
- visual hierarchy and controlling user focus
- visual groupings and Gestalt theory – how colour, positioning, size etc can rightly or wrongly imply association
- typical navigation and search behaviour - how do users look for information when they come to your website and how to accommodate different behaviours
- banner and header blindness – why users may not see or use your large and supposedly prominent main menu
- balancing marketing/advertising/business needs with user needs – is that big banner important or does it just get in the way of users completing their tasks. Where should it go?
I would endeavour to make this session as interactive as possible and include lots of examples, case studies and video footage.
Posted by Tania Lang, Peak Usability
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